Here’s Why I Changed My Mind About EDF Energy’s ‘Sunday Saver’ Challenge
In this post a few weeks ago I discussed EDF Energy’s ‘Sunday Saver’ challenge. I explained why I had some reservations about the scheme and wasn’t therefore taking it up.
The post attracted a lot of interest. It actually generated more comments than any other post I have made on Pounds and Sense. Various people (especially Harry and KenM – thanks, guys!) posted in some detail about their experiences with the scheme. As a result I changed my opinion somewhat and decided to sign up when the opportunity arose the following month.
In this update I thought I would talk about why I changed my mind and the results I have achieved myself over the last few weeks. But first, a word of explanation…
What is EDF’s Sunday Saver Challenge?
This scheme is intended to reward EDF customers for switching some of their energy usage away from peak times.
The way it works is that you’re given targets to shift your electricity consumption on weekdays away from peak hours (4pm-7pm). When you hit your weekly target (which is set individually for each user by EDF), you earn free electricity the following Sunday.
EDF say, ‘The more you shift, the more you earn – reduce your weekly peak usage by 40% and you could earn up to 16 hours of free electricity per week.’ The challenge takes place monthly, starting on the first Monday of each month.
Why Did I Have Reservations?
As I said above, I had various reservations about the scheme prior to signing up. I have copied below the relevant paragraphs from my original post.
- To benefit from this scheme you have to cut your daily energy usage every weekday between 4pm and 7pm. That’s quite a long period (three hours), and coincides with when I would normally be cooking my evening meal. To have any realistic chance of cutting my energy use during this time, I would have to eat either ridiculously early or significantly later than normal. For various reasons, including my health, I prefer to eat between 6 and 7 pm and no later. So that in itself is a big ask and would impact drastically on my normal routine.
- Free electricity on Sunday sounds great, but the devil is in the detail. EDF say that you will get ‘up to 16 hours’ of free electricity if you meet their targets, but are very vague about what this means in practice. Specifically, they don’t explain how your energy-saving targets are calculated, how any reduction in usage translates to free hours, or when on Sunday you will be able to use the free electricity awarded.
- In addition, they say there are ‘fair usage’ limits to how much free electricity you can have. Again, they are vague about what this means in practice. The obvious way to use your free electricity would be to charge your EV, and I strongly suspect limits would be placed on this. As for me, I don’t have an EV and don’t want one, so my options for benefiting from the free electricity would be limited. I could shift use of appliances like my washing machine to Sunday but doubt if I could save more than a few kw/h this way (obviously the exact number would depend on how many free hours I was allocated, which is anyone’s guess). That means my free electricity would likely benefit me by no more than a pound or two.
- Lastly, as a solar panel owner I already get some free electricity anyway. My panels obviously generate less in the winter, but during daylight hours they still produce something. That means any benefit from free electricity on Sundays will be reduced, especially if (as is likely) the free hours are in the day rather than at night.
So What Changed?
The comments and info posted by readers who had signed up for the challenge and (in general) had benefited from it changed my views somewhat. They also addressed some of the doubts I had expressed in my original post.
As regards the free hours on Sunday, depending on how much you reduce your usage you can get anything from 4 hours to a maximum of 16. The free hours always start at 8 am and go on until as late as 12 midnight if you achieve the full target saving.
There are indeed ‘fair usage’ limits for the free hours you are awarded. They are as follows: 11.25 kWh with 4 free hours; 22.5 kWh with 8 free hours; 33.75 kWh with 12 free hours; and 45 kWh with 16 hours. EDF say these amounts are subject to change.
I still don’t know how exactly the saving targets are set, but here is a screen capture showing the ones I was set last week and the results I obtained.
As you can see, that was a successful week! I’ll talk more about my personal experiences with the Sunday Saver challenge below.
I also realised that, while I don’t have an EV, I could use a fair-sized portion of my free electricity charging my home storage battery from the grid. This wasn’t something I had done before (I got my battery mainly to store power generated by my solar panels) but obviously I knew it was possible. As things turned out (see below) it wasn’t without its challenges. But without doing this I’m not convinced I could have used enough free electricity to make the scheme worthwhile.
I do, incidentally, still think that EDF should make the terms and conditions of the challenge clearer prior to signing up. But anyway, based on info received from my readers, I felt it was worth giving it a try. So here’s a bit about my experiences with the November challenge.
So What Happened?
When I decided to do the EDF Sunday Saver challenge, I was clear I wasn’t going to cause myseff a ton of hassle cutting my electricity usage to the bone (I live on my own these days, incidentally). I decided I could probably defer starting my (electric) cooking till 7 pm. That was a minor inconvenience, but so far anyway I’ve been getting around it by eating meals that are quick to cook (yesterday I had gnocchi with pesto and spinach, for example). I’ll admit I’ve had a few microwave meals as well. I did also do some healthier batch cooking on one of the Sundays to produce meals I could quickly heat up during the week.
Shifting my main cooking time has undoubtedly done more than anything to reduce my peak-time energy use. Apart from that I have done little. I wouldn’t normally be hoovering or using the washing machine at peak times anyway. I have made a point of turning off my desktop computer by 4 pm (something I should probably have been doing anyway). I’ve also been a bit more careful about switching off lights when I don’t need them. And obviously I don’t use any electric heating during peak hours (thankfully I have gas central heating and a separate gas fire in the lounge). And that’s it really. For the first three weeks of the November challenge I achieved my targets fairly easily, earning the maximum 16 hours for two of them and 12 hours for the other.
I saved all my hoovering and clothes washing for Sundays to make use of the free electricity. In addition, as mentioned above, I set my home battery to charge from the grid that day. Unfortunately because I hadn’t done this before – and the software isn’t as intuitive as it should be – the first time it didn’t work at all. The following Sunday I got it working but somehow must have set it to charge every day in the evening. So on the Monday the battery started charging at the maximum rate (6 kw/h) at 5 pm. Unfortunately I didn’t notice this until around 6 pm, so that drove a coach and horses through my weekly energy-saving target. At the time of writing, my weekly dashboard shows that I am currently using 97.5% of my electricity during peak hours and – unsurprisingly – am ‘not on target’ to achieve the 14.9% set for me. Obviously, then, I will have to write off this week. I just hope that my poor performance will encourage EDF to set me generous targets in December!
Closing Thoughts
Overall, my experiences have been positive enough to want to continue the Sunday Saver challenge. I will have saved some money by doing it, which will be credited to my account in December.
It will be interesting to see what usage targets EDF set me next month, especially after I messed up the final week of the challenge. But in any event, EDF have also let me know that anyone signing up for the December challenge will get an automatic eight hours of free electricity on Christmas Day regardless of any energy savings they make. So that is another incentive to sign up for December (which I have already done),.
So those were my experiences with the EDF Sunday Saver challenge in November. I’d be interested to hear how you got on if you did it too, and whether you will be continuing the challenge. Also, if you are on a similar scheme with another energy company, I’d love to hear how that’s going for you. Please post any comments below as usual, not forgetting to allow me a few hours to approve them.
- As I have said before on PAS, I can offer anyone switching to EDF £50 off their bills if they use my refer-a-friend link at https://edfenergy.com/quote/refer-a-friend/sunny-koala-9462 when applying. I will also get £50 off my bill if you do this (£75 till 12 December 2024), which is duly appreciated
Harry
November 29, 2024 @ 6:21 pm
I wish you luck with your endeavour, Nick. In my case, the targets were surprisingly easy to achieve at the start, but became progressively tougher later on. I think my main problem is that my overall use of electricity is fairly low, as heating and cooking are by gas and dishwashing and clothes washing are usually outside the 4-7 pm slot anyway, so it only leaves lighting to “shift” away. Not really practical with lighting up time now about 4pm. I only signed up for December to get the automatic Xmas Day offer, even though I can’t see me making use of it.
BTW, EDF’s Black Friday offer is £75 for a successful referral.
Nick
November 30, 2024 @ 9:02 am
Thanks, Harry. Fair enough. I have an electric cooker, so that does make cutting peak time usage easier for me. This week, as predicted, I failed to cut my weekly usage sufficiently to earn any free electricity, but maybe that will help ensure EDF don’t reduce my targets too much in December. In any event I will soon find out.
And yes, you’re right about the temporary uplift in refer-a-friend bonuses (which ends 12 December). To be clear, this only applies to the referrer (me, in this case). The bonus received by new customers remains at £50.
Nick
December 2, 2024 @ 11:06 am
Wow. EDF have reduced my target from 14.9% in November to just 10.6% in December. Doubt if I’ll achieve that with the days still growing shorter. Can’t see myself getting the full 16 hours of free electricity any week this month. Maybe 4 hours if I’m lucky.
KenM
December 3, 2024 @ 8:49 pm
Yes that sounds like the familiar diminishing returns trip that Harry & I seem to have experienced. I can report however that after signing up for November but in the end not bothering to engage in my usual peak time reduction routines because of this problem, my first day of the December challenge saw my challenge range bounce all the way up to 11.0%-6.6% (whereas for November after two months of engagement with the scheme my challenge range had fallen in November to 5.5%-3.3% which meant I effectively got nothing so I didn’t bother after week one). So after just one day of the December challenge and returning to my usual peak time reduction routines the Energy Hub app. reports at close of play on the first Monday (much quicker processing time than before I have to say) I am already ‘On Track’ for potentially the full 16 hours freebie with a score of 3.8% which is the lowest percentage I have scored in any month to date. So it does look as though their algorithm does indeed base some of it’s values on the previous month’s peak time values which in my case (as I didn’t try to reduce at all in peak times past week one) I in effect have more to ‘shift’ (as Harry rightly predicted) and that should I think enable me to achieve the full 16 hours every week for the rest of the December challenge period. We’ll see anyway. But so far so good. 🙂 … the dropout and bounce back approach does seem to work.
Nick
December 4, 2024 @ 6:58 am
Thanks, Ken. That’s good to hear. Though it does seem perverse that the algorithm is effectively incentivizing people to use more energy at peak times so that they will then be set less demanding targets the following month. I suspect that EDF will have to review how the scheme works at some point.
KenM
December 4, 2024 @ 12:25 pm
Well people learn of course … so we game the system as we are prone to do. But these days so do Large Language Model ‘AI’ constructs like ChatGPT and the like. I suspect that EDF have deployed LLM tech as part of this initiative so no doubt it/they will assess results and adjust accordingly going forward. We don’t know of course all of the business case drivers for the scheme in it’s current form, so who knows, if new customers are tempted into the EDF fold because they read blogs like this and discover they can game the system by ‘dropout & bounce back’ once their savings and rewards bottom out maybe that’s all part of the plan. I guess it’s all about market share in the end really isn’t it.
Harry
December 2, 2024 @ 12:39 pm
Looks like you’re also on the path of diminishing returns, Nick.
Nick
December 2, 2024 @ 2:38 pm
Yep. At least I have the free 8 hours on Christmas Day to look forward to, along with my £10 Christmas Dinner bonus from the government 😅
Craig
December 2, 2024 @ 10:41 pm
I shall be cancelling my switch to EDF within the cooling off period. I joined because of the Sunday free electricity and free electricity on Christmas Day and the tariff was competitive.
However, on checking my account, I have not been enrolled in the December challenge therefore making me ineligible for the Christmas Day deal as well.
There is no upfront information about how the deal works, I know that I signed up for it when I switched so it is false advertising undertaken by EDF at the end of November. So if you have done the same, I suggest checking your account. If it says that the December challenge is underway then I would phone up and cancel, as I will do tomorrow as you aren’t going to get a penny out of this underhand attempt to sign customers up with a false offer.
KenM
December 4, 2024 @ 6:52 am
Well that’s not ideal obviously Craig. I was already an EDF customer so I have no experience of the Sunday Saver Challenge in the context of someone who has ‘switched’. I would however note that not being initially able to discern that you are part of the challenge from your online account portal doesn’t necessarily mean that you aren’t. Their web portal is a travesty of user interface design that as far as I can discern has a a habit of popping up default screens when it is unable to access in real time the background user data required. So for example I was initially dismayed to find that I was apparently not signed up for the November challenge despite definitely having opted in and receiving an on screen confirmation of success. But initially when I went to the portal on day one to see what my targets were the system just told me that the scheme had already begun, that it was not possible for me to now join and that one of the possible reasons for this was that my smart meter was not able to provide 30 minute interval readings. All poppycock of course because I had already participated in and gained from previous challenges. So I began my usual daily peak time reduction routines as normal anyway and lo and behold by the close of play Wednesday of that first week my portal was populated with the data from Monday & Tuesday giving me my target and progress to date. That two day lag persisted for the rest of the month i.e. giving me updates no more timely than at least 48 hours old. I note on day one of the December challenge that the Monday data was available in the portal within 24 hours which is maybe an indicator that they have debugged some of the back end processing and data gathering … who knows. I won’t hold my breath. In a way it’s a similar quandary to my November challenge when after my initial target was confirmed I realised that after two months of target setting I could no longer make any meaningful reductions to get any freebie Sunday energy. But I stayed signed up for the rest of the challenge for November (but did not actually engage in any meaningful peak time reductions) and then made sure I was signed up for December … and amazingly my targets were reset and I’m back in the game now with a chance of getting 16 hours free energy a week again. So my point is in this respect we do not actually know if signing up for a challenge but then not participating has the same effect as just not signing up i.e. does your smart meter still send 30 minute readings if you are not signed up which is presumably what their system uses to set your targets for the next month. Personally I intend to continue to sign up no matter what the targets are and, as for November, if they’re unrealistic I just won’t do anything different. Point being the system is still acquiring and analysing my usage data in the background. We just do not know enough yet to be able to know if being in the game but not playing has the same effect as not signing up for the game. Anyway I bet on the former … sign up for November but not play the game … and that dropout strategy has paid back for December and my target values have ‘bounced back’. Anyway just a brain dump folks … who thought smart meters could be such fun (NOT) 🙂 KenM