September 21, 2018

Guest Post: Five Things You Really Need To Know About Monetizing Your Blog

Nick Making Money guest post, blogging 3 Comments

Today I am pleased to bring you a guest post from my fellow UK money blogger (and freelance writer) Ruth Hinds, who blogs at Ruth Makes Money.

Ruth’s post is about blogging, a subject I haven’t previously got around to covering on Pounds and Sense. But, of course, it’s a major way I make money myself these days, and it’s also an option that is both accessible and appealing to many older people.

Over to Ruth then…

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Have you ever thought about starting a blog as a way to create an extra online income stream? Or do you have an existing blog that you write just for pleasure, and sometimes toy with the idea of turning it into a money-making machine?

Though I’ve been a freelance writer for the past seven years, it’s only around 12 months since I took the leap and created my own blog, dedicated to documenting my journey towards creating a full-time income online, and what’s worked for me along the way.

Whilst it’s relatively early in my blogging journey, I’m happy to admit that monetization was on my agenda from day one. As well as help people to create their own freedom away from the constraints of a traditional job, I was eager to learn the ropes quickly and add another income stream to my box of tricks.

It’s safe to say that I’ve reached that goal, and I’ve also learned a ton of valuable lessons along the way when it comes to creating a profitable blog. Here’s what you really need to know if you’re thinking about taking a similar path…

1. It’s a steep learning curve, and it pays to get started ASAP

I often see people saying that they intend to monetize their blog one day in the future, but they don’t yet feel ready to make that leap. They feel that there’s more to learn, or more experience they need to get under their belts, or they just find it all a little overwhelming. Though I completely understand – because there’s certainly a lot to get your head around – I do also disagree with waiting.

You see, making money from your blog takes trial and error. There are strategies to become familiar with, tactics to master, and you’ll undoubtedly get plenty of things wrong along the way. This is why I believe that it pays to start that learning journey sooner rather than later.

There’s also a valid point here that as you build your audience, it makes sense that they’ve seen your monetization efforts from the beginning. This way, you’re being transparent from the start, and there’s not a point where your readers can suddenly bring your integrity into question.

2. You don’t need a gigantic audience to start making money

We’ve all heard about the big name bloggers who are pulling in hundreds of thousands of pounds every year, and of course, these people often have millions of followers. It’s important to recognise though that there are plenty more bloggers with relatively small readerships who are earning a decent chunk of cash along the way.

What it really comes down to is the methods that you use. I personally decided to really drill down on affiliate marketing, and put my efforts into promoting my favourite matched betting software. By creating content that explained the matched betting process, answered common questions, and gave an insight into my own successes with leveraging free bets from online bookies, I started earning commissions within my first few months as a blogger, and they’ve continued to grow throughout the year.

3. Though some monetization tactics are definitely more realistic than others!

Though I’ve had great results from affiliate marketing, there are still some blog monetization techniques that my readership is simply too small to tap into effectively. A great example of this is running adverts in the sidebar. These typically earn me about $15 per month. They’re never going to make me rich, though they do cover my hosting and domain costs.

When you’re blogging, it can seem like your to do list is never ending. There are posts to write, content to promote, social media channels to keep on top of, and the reality is that you need to selective about what you do and don’t dip your toes into. Based on my experiences, I’d definitely suggest that new bloggers get super focused, and really run with just a couple monetization techniques so they can see the best possible returns.

4. Blogging can be a great way to get started with freelance writing

When it comes to the various money-making methods that go hand in hand with blogging, the possibility of starting a freelance writing business is definitely discussed less often. Perhaps it’s because it’s more hands-on, and couldn’t be classed as passive income. Still though, it’s worth discussing because it can be highly profitable, and also hugely rewarding.

When you’re putting your writing out there online on a regular basis, other bloggers and business owners start to pay attention. They get a feel for your style, your expertise, and the value that you could bring to their own content creation processes. And of course, you’re building a portfolio that you can use to pitch for projects that catch your eye.

I built my freelance writing business without the power of my own blog behind me. With hindsight though, I can tell that I definitely missed a trick. Starting a blog is a legitimate way to start a writing career, whether that be copywriting for businesses, or even feature writing for newspapers and magazines.

5. It won’t make you rich overnight, but building a generous income is very achievable

 If you’ve been around the block a few times with side hustles, then you’ll know that things take time. There are no overnight millionaires, and if something sounds too good to be true, then it probably is. And so if you’ve read income reports from big bloggers who claim to be pulling in massive amounts of money, then you may be a little bit skeptical. Is it all smoke and mirrors? Have you missed the chance to do the same? Or did they just get lucky?

What I know for sure from my year as a blogger is that it’s very possible to start earning money within your first few months, and if you commit to being in it for the longer term, the rewards are there for the taking. It takes time, and a dedication to learning the ropes, but I’m pleased to be in a position now where my blog consistently generates in excess of £800 per month. I don’t know about you, but I think that’s not too shabby for something that I only dedicate part-time hours to!

My only regret with blogging is that I didn’t start sooner. It earns me an income, it’s opened up countless opportunities, and knowing that I’m helping other people with their money-making adventures brings me a huge amount of satisfaction.

If you’re thinking about starting a blog, then why not bite the bullet and get stuck in?

Ruth blogs about genuine ways to make money online at RuthMakesMoney.com. She covers blogging, eBay reselling, and freelance writing, and loves helping people to build profitable income streams on their own terms.

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Many thanks to Ruth (pictured) for an interesting and inspiring article.

I have been blogging myself for a number of years, both here at Pounds and Sense and at Entrepreneur Writer and the former My Writing Blog (now closed).

Like Ruth, I would never claim that blogging is a get-rich-quick proposition. It takes time and effort to build a successful blog, and only then will the big rewards start to come.

But blogging is also a creative and fulfilling pastime that can help keep your wits sharp and generate at least a useful sideline income. And it’s something you can fit in as and when you have the time (and energy), so again it can work well for many older people. For all these reasons  – and more – I plan to cover blogging again on Pounds and Sense before too long.

As always, if you have any comments or questions, for me or for Ruth, please do post them below.