Review: SuperLucky Secrets by Di Coke

Nick Making Money, Everything Else reviews, competitions 2 Comments

Today I am reviewing a book (and Kindle e-book) called SuperLucky Secrets. It’s by my fellow UK blogger Di Coke, also known as SuperLucky Di.

SuperLucky Secrets is a guide to ‘comping’ – in other words, entering consumer competitions in the hope of winning cash and prizes.

Di is a highly successful comper, having won over £300,000 worth of prizes, including a Volkswagen Beetle, £7,500 cash and an all-expenses-paid trip to Brazil. She also regularly talks about comping on TV and radio, including BBC Breakfast, ITV Weekend and The Morning Show.

I am grateful to Di for offering me a review copy of the brand new (2019) edition of SuperLucky Secrets.

The book’s sub-title is 100 Tips for Winning Competitions, Contests and Sweepstakes. I must admit I was slightly concerned that it would be a book of 100 comping tips in more or less random order. Thankfully that isn’t the case, though. This is a well-organized and comprehensive guide to the art (or science) of comping.

The printed copy of SuperLucky Secrets that I received has 195 pages, plus some pages (e.g. the index at the back) that aren’t numbered. The book is organized in nine main chapters, as follows:.

• The Basics
• Get Organized
• Tips for Finding Competitions
• Tips for Entering Competitions
• Tips for Winning Competitions
• Tools of the Trade
• Finding Your Wins
• Tips for Staying Motivated
• Don’t Even Think About It! [Mistakes to avoid, in other words]

There is also a glossary, a list of useful resources, and an alphabetical index.

I thought SuperLucky Secrets was very well written and edited (or self-edited). As a semi-retired professional writer and editor myself, things like typos and spelling or grammatical mistakes tend to leap out at me. I didn’t notice any in this book, so much respect to Di for that. In my experience it’s rare to read a self-published book that is written and produced to such a high standard. As my eyes aren’t what they once were, I was pleased to see a clear, sensible-sized typeface used as well!

Within each chapter there are a number of sections, each corresponding to one of the 100 tips referred to in the sub-title. In the chapter titled The Basics, for example, there are sections headed Get Online, Write a Wish List, Put in the Effort, Be Super Social, Always Read the Rules, and Believe You’ll Win.

The book takes you through everything you need to know to get started in a hobby that is enjoyable and intellectually stimulating, and that can generate a steady stream of cash and prizes as well.

Di doesn’t, however, pretend that all of this will just fall into your hands. You will need to be well organized and patient (especially at first), as you will be facing plenty of competition from other compers, and it also takes time for contests to be judged and winners notified.

As Di says in her Introduction, ‘Be patient. Some people think they can start comping on Monday and have prizes arriving by Friday!’ And she adds, ‘A brand new comper will take a while to get into the swing of things, but don’t give up if you’re not winning.’

As someone who used to enter competitions years ago, I thought there might be more emphasis on slogan contests, but Di says these have largely gone out of fashion among promoters now. There are still a few and Di highly recommends entering them, as this is one type of competition where you really can use skill to improve your chances of success. She shares some good tips on creating slogans, including some clever (and amusing) winning slogans of her own.

Di also recommends seeking out less well publicized competitions and ones where you have to buy some sort of qualifier, as this will greatly reduce the number of entries yours will have to compete against. And she sets out a range of online tools and resources (mostly free) that can help you find and enter more competitions and boost your chances of winning them.

Overall, if comping is a pastime that appeals to you and you would like to learn more, I highly recommend SuperLucky Secrets, especially in this brand new 2019 edition.

You might also like to check out Di’s blog at https://superlucky.me. You can sign up for her free email newsletter for compers via her blog.

As always, if you have any questions or comments about SuperLucky Secrets, please do post them below.