Review: Secrets to Saving: The Ultimate UK Couponing Guide by Jordon Cox

Secrets to Saving: The Ultimate Couponing Guide is a book/ebook about saving money on your shopping by using coupons. I had heard good reports about it for a while, so decided to buy a copy for myself to find out more.

Secrets to Saving – as I’ll call it for short from now on – is written by a young man named Jordon Cox (also known as The Coupon Kid). Jordon claims it’s possible for anyone to save over £1,000 a year on their shopping by this method, with larger families obviously having the potential to save even more.

If you’re an oldie like me, the chances are you will already be familiar with couponing. In the past this typically involved cutting out coupons from newspapers and magazines and taking them to a local shop or supermarket to redeem them. The coupon might give you a discount or (if you were very lucky) a free product.

In Secrets to Saving, Jordon reveals that this method is still going strong, but even more offers are available online if you know where to look. He lists a number of websites where you can either access coupons directly or find links to sites where coupons are available. You will clearly need a computer with an internet connection and a printer to benefit from these sites, but I guess most readers of this blog will have those things anyway.

Jordon also discusses smartphone apps, which allow you to make big savings in the form of cashback on selected products. An example is the CheckoutSmart app, which regularly offers freebies from well-known brands. You just have to scan a picture of your receipt with the item in question on it (you can use your smartphone for this) and the price will be refunded to your CheckoutSmart account. From there you can transfer the money to your PayPal account. As long as you wait until you have earned £20 or more, no fees are charged for this.

Secrets to Saving also looks at advanced techniques such as ‘stacking’, where you combine offers to generate bigger discounts or even get items for free. Jordon explains that you can even make a profit in certain cases which can be set against other items in your shopping (though don’t expect to leave the store with more money than when you went in!).

Any criticisms? Only very minor ones. I found out that the link to the Money Saving Expert couponing page didn’t appear to be correct (somewhat ironic as Jordon works for them, but perhaps the URL has changed recently). Anyway, here’s a link that does work: https://www.moneysavingexpert.com/deals/

In addition, the book has a very short chapter about entering consumer competitions, which as Jordon says can combine very well with couponing. It would have been nice to see a bit more about ‘comping’, although it’s probably unfair to criticize Jordon for this, as that isn’t what Secrets to Saving is about. Maybe Jordon is saving his advice on this subject for his next book!

Overall, I was very impressed with Secrets to Saving: The Ultimate Couponing Guide. Although some of the methods I knew about already, it opened my eyes to a range of others, including some pretty weird ones (who knew that writing poems about your favourite products could be so profitable?!). As a writer myself, I was also impressed by how well written (and edited) the book was.

With its modest asking price – £10 for the print book or £2.49 for the Kindle e-book version – it shouldn’t take long to cover the cost of buying Secrets to Saving through the money you save on your shopping.

As always, if you have any comments or questions about this post, please do leave them below.

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